Café des Artistes brochure: intro

By Ari Nuncio

Located in Puerto Vallarta, Mexico, Café des Artistes is recognized internationally as one of the world's finest restaurants. If you ever get the chance to dine there, I'm sure you'll agree that the person behind this operation, Chef Thierry Blouet, deserves all the awards and accolades that adorn his humble office. His smile is absolutely genuine. It's the smile of a man who has achieved more in ten years than most accomplish in a lifetime.

When Carolina Barrera, Thierry's assistant, approached me about the possibility of editing the CDA brochure, the dummy she showed me was little more than a sketch. She let me know that what they really needed was a 'total concept.’ The brochure would have to work for institutional clients (such as travel agencies) and visiting dignitaries (other chefs, mostly), as well as for guests who happened to ask for literature.

Four days later, I presented her with a CD-ROM containing my proposal for the CDA brochure in web-page format.

The dummy includes photos I downloaded from the CDA web site and artwork from a collection of generic images. Again, my objective was not to present a design proposal so much as a general design framework.

One interesting note: everything, including the text, is built to scale (1:3). I wanted to be sure that the text would fit in the given format.

For detailed project specifications, read our Proposal or go directly to the presentation.